Magazine+Cover+Assignment

Kangni Chen

1. http://www.time.com/time/covers/0,16641,19970310,00.html Issue date: Mar 10, 1997 http://www.time.com/time/covers/0,16641,20010219,00.html Issue date: Feb 19, 2001

Time Magazine Covers: 2. What both covers have in common is that they both talk about about cloning. They both have two identical images next to each other. Also, they both have the same bold "TIME" banner, but one is blue colored and the other red. The more recent one of the baby clones has the date and the volume number on the cover, but the older cover does not. The older cover has a UPC code but the newer cover does not. Both cover blurbs talk about the future of cloning and the pictures are both very bold and eye-catching.

3. The cover story for the March 10,1997 issue is on animal cloning. Scientists were able to clone a sheep named Dolly and they believe is they can do it to an animal, they can soon do it to humans as well. The story also includes several mentions of opinions such as one from a novelist Douglas Coupland, who wrote a story in only three days about cloning. This story has to do with the cover because on the cover is the sheep that they actually cloned. The cover story for the February 19,2001 issue talks about all the inquiries that normal citizens make about cloning. Many people with family members or lovers who have problems such as infertility or cancer want scientists to help them clone these people so they can be without these problems. Other people want scientists help because they have loved ones who recently died and they want them to come back. A religious group who call themselves the Raelians, want to clone the cells of a dead 10 month old boy to hopefully revive him. They claim that they have a lab and willing scientists and they also claim to have surrogate women that are willing to carry a cloned baby. This story has to do with the cover because the story talks of cloning a baby, and the cover shows the image of a cloned baby.

4. For the first cover, some design principles present are balance and depth of field. Balance is created because there are two sheep that are identical. There is depth of field because it seems that the sheep on the right is closer to the camera than the one on the left. For the second cover, there is also balance and a sense of depth of field. If you split the page in half, there is symmetry. The babie are identical on both sides and create a sense of equalness. There is depth of field because it seems as if the babies' cheeks pop out more than the rest of the face.

Evolution of the Magazine Cover: 5. In the early 1700's, magazines were completely different from the ones we have today. There were no illustrations and it was more like a table of contents. Between the 1700's and the 1800's, magazine covers started to develop but they were based upon book covers. So, the illustration was still very small. in the late 1800's cover lines began to appear. Between the 1890' to the 1960's, poster covers were developed. One characterisitc of these covers is that they had bold cover titles, just like the magazines we have today. but,the magazine cover focussed more on the illustration and there were not many cover lines if they were even used at all. The image depicted on the cover was not usually covered by the title.

6. Poster covers were popular between the 1890's to the 1950's. The seemed to "dominate the magazine field". They were magazine covers that focussed more on the illustration and had few or no cover lines. The image was not usually covered by the title. Most of the images used were gorgeous ilustrations and great phtographs. They were fine pieces of art. For poster covers, the illustrations were worth a thousand cover lines.

7. The purpose of cover lines is to describe the major articles in a magazine. They are usually eye-catching and attract the reader's eye. They are cleverly written to capture the reader's attention so they will buy the magazine. Sometimes, the cover line is immersed with the cover photo as they are related to each other.

8. An "integrated cover" is a cover with coverlines well placed around the image or touching the image so that the cover lines are more unified with the images. The cover titles usually go over some part of the image. The image and the cover titles are also usualyl color coordinated so the whole cover looks harmonized as a whole.

9. The placement of cover lines is crucial to the layering effect. Also, cover lines are placed in prominent places on the cover because they should stand out and catch the reader's eye. If you hide the cover line or if it is hard to see on the cover, there would be no use to it as no one would see it and read it. Placing cover lines in large type with striking fonts against a different colored background is very good as it is very eyecatching.

10. Describe the following styles of cover lines: a. Outside the Box - This is the simplest way to combine cover lines and the cover photo. The title, picture, and coverlines were all kept in different boxes on the cover. This simplified the printing process and eliminated the difficulties that came with printing print over pictures. Sometimes, the image was not enclosed with a box but the cover lines were left at the bottom. This still kept them seperate. b. Inside the Box - Boxes were placed inside the illustration of the cover and in these boxes text could be printed. This was because printers faced problems placing text on top of the actual image. c. Columns - A different colored column was placed vertically across the cover for cover lines alone. because the column was a different color than the background, it was more eye catching. d. Zones - The cover was split into different horizontal "zones". One zone was for the cover lines, another for the logo, while another was for the cover photo. e. Banners and Corners - Banners were created that crossed the cover diagonally with cover liens inside of them. They were a different color from the rest of the background. They are used in restrained, or little, ways by sucessful mainstream magazines. They are very eye-catching and stand out. f. Unplanned Space- Unplanned space is when the cover lines seemed to be squeezed into space that seems to be accidentally left by the editor. The cover lines seemed to be awkwardly positioned around the main image. Planned Space - Editors planned certain open spaces in the cover to place cover lines. Many of the illustrations used on the cover provided space to display cover lines inside them such as walls, sails, columns, doorways. and open windows.

My Magazine Cover: